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Morinville and District Hands Across the Seas (HATS) ‘delightful treasures’...
Small local events often raise small amounts of money. But if there are hundreds nationally, or even internationally, they have the potential to raise thousands.
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Plan UK’s innovative new video and Facebook app - Plan Your Story
Have Plan UK changed fundraising by launching this new app?
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Send a Cow: thank-you drive
The team at Send a Cow are passionate about saying thank you to their supporters.
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A Mega Doação: Captação de recursos pela internet
Temos certeza de que muitos captadores de recursos vão achar que é difícil acreditar que, para alguns doadores, em particular os principais doadores, pode ser difícil encontrar uma organização de...
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As sacolas de plástico da WaterAid
Este é um projeto brilhante e envolvente, que ocorre por meio de mala direta. O método funciona muito bem porque, além de adequado, serve para engajar o doador.
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Grassroots International 2010 annual report
Grassroots Interenational’s staff diligently take photos during field visits and now they have a wide choice of images to use in their annual report. They also use donor profiles to support their...
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Los folletos encartados de ActionAid con mecanismo de respuesta integrada
Este es la historia de una innovadora técnica que trasformó la captación de donantes de la que hoy es una de las mayores ONG del Reino Unido.
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UNICEF: la cartolina che ha lanciato la raccolta fondi dell’ UNICEF
Questa è una vera icona del fundraising. La prima cartolina di Natale in assoluto, il disegno che ha lanciato migliaia di disegni. Questa cartolina è datata il lontano 1946 e la storia sulle sue...
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Medicos Sin Fronteras: medicine for someone else’s pain
‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
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Save the Children: Gaza ceasefire SMS campaign
When Save the Children took the thousands of messages they received to 10 Downing Street, the prime minister, then Gordon Brown, spoke out to demand a ceasefire in Gaza. They also converted 9,000...
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Plan International UK’s ‘prospecting’ campaign
Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?
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Kiva: person-to-person micro-lending
The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way...
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Who Gives a Crap’s ‘sit down’
Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.
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Change Heroes: a new fundraising platform
The aim of each of Change Heroes’ campaign is to bring together groups of 33+ friends to donate $3.33 a day for three months, which equals $10,000. This will enable their charity partners to build a...
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SolarAid: ‘spread the light’ campaign
Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from a fairly new charity, SolarAid, has used the passion their donors feel for the cause...
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Creating Better Futures: ‘name the bear– every child has a name’ competition
How a tiny organisation with a turnover of only £16,000 is raising money to educate orphans in Zimbabwe.
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UNICEF UK: ‘own a colour’ appeal
This campaign run jointly by UNICEF UK and the paint company Dulux raised £52,000 in the first day. And the company paid all the costs.
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Advantage Africa Christmas gift wrapping offer
Your volunteers can be powerful donors for your cause. Advantage Africa uses the simple service of offering a Christmas gift-wrapping service in a local shopping centre that raises a substantial amount...
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Oxfam UK’s £2.00 a month proposition to new donors
Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to...
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Save the Children: knit one save one
Knit a tiny hat and you could save a newborn baby’s life. This beautiful campaign from Save the Children UK shows what can happen when you make it crystal clear to people the difference they can make.
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